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Sunday, June 21, 2009

The Grain Belt 2009 Gift Catalog

Almost as exciting as the arrival of the new phone books – and who doesn’t enjoy looking their name up in the new phone book? – is the arrival of the 2009 Grain Belt Gift Catalog.

OK. So, it turns out it’s been out for half a year now, but it just showed up in a pile on my coffee table the other day.

A whole catalog of Grain-Belt stamped items, all available at a semi-reasonable price to be shipped to your home.

Although I am not a big Grain Belt beer fan, you can believe me when I tell you that I understand the urge to “root” for your favorite beer.

I’d just rather show my support by buying the beer itself.

But what about the very idea of the branding catalog? I’m torn between admiration and disgusted incredulity. Honestly, it’s marketing evil genius. Free advertisement – no, better than free, there’s a a profit! You put a corporate logo on everything from underwear to coolers and get the public to buy it! They’ll wear it, others will see it, and soon they’ll find themselves saying, that man’s shirt has just reminded me: I need to buy Grain Belt beer!

Johnson, you’ve certainly earned your bonus with this one!

Is that a kick in the head or what?

I know, I know. Shut up, Pearl, this is old news. It’s been going on for a long time.

I just don’t recall ever seeing my Grandma in a Burpee Seed shirt.


IB said...

I used to wear a tee-shirt that said "Manny's Pale Ale". I wore it a lot because it was very comfortable; one of my favorites. Then, 1 day, my friend asked me if I was advertising the fact I was a drunk.

He's a real a-hole, that guy.


@eloh said...

Must be regional brew. That would make it very elite and mysterious in the South. Do they have a 5X perchance?

Comedy Goddess said...

Reminds me of all of that Acme stuff that Wylie Coyote used to try to undo the Roadrunner. Yeah, it was a late night last night.

powdergirl said...

Yeah, I don't like other peoples names on my clothing. I don't even like my name on my clothing.

But seeing my name in print in the new phone book? Well, that's a thrill I look forward to all year!

'cuz I'm the mommy, that's why! said...

I did have a Corona t-shirt while I was pregnant (pedestrian, I know, but the irony was awesome!) Down here people wear their beer brands on everything. But it's pretty much just Bud, Bud Lite, Miller Light and Corona.

Barbara Blundell said...

HI Pearl,
What is a grain belt ?
I 've a leather one, a plastic one and I used to have a suspender belt although I never had a chastity belt. I've also had a belt round the ear , A grain belt -never. What have I missed ?

lizspin said...

A grain belt catalog???

That's awesome! Although I'm not quite sure what grain belt beer is. . .

Chris@Maugeritaville said...

Sign me up for a pair of Corona boxers.

Kevin Musgrove said...

A colleague claims to have a pair of Doctor Collis-Brown's Cough Linctus Y-fronts. We've decided to take his word for it.

Fragrant Liar said...

I've never heard of the Grain Belt Gift Catalog. And branding? I'm averse to that. So is my arse.

'kay, now where do you get the Burpee Seed shirt?

fingers said...

Those grain belts look gorgeous with a nice pair of tailored grass slacks and a corn-cob tie...

Bevie said...

Grain Belt was Daddy's favorite beer for a good many years. I thought the brewery closed a few years back?

I keep my number unlisted. Not that anyone not wanting money would call me anyway.